Cotswolds National Landscape
Managing a space for all to enjoy
The Cotswolds National Landscape has been a designated Area of Outstanding Natural Beauty (AONB) since 1966 in recognition of its rich, diverse and high quality landscape. It is the largest of 38 AONBs in England and Wales, and one of largest protected landscape in England after the Lake District and Yorkshire Dales.
I am proud to have created this new rebrand for a client I have worked with for over 20 years. Following the Glover Review, the Cotswolds were the first to become a ‘National Landscape’ and were at the forefront of challenging how we perceive our open spaces. Like any rebrand, it was important to echo the change of emphasis and ethos across the organisation, while retaining an element of continuity.
For the past 20 years, I’ve worked closely with the Cotswolds National Landscape team to deliver a wide variety of design projects. These have included corporate literature and management plans, as well as working on campaigns such as Magnificent Meadows, Glorious Cotswold Grasslands and the Sustainable Development Fund. I also design the Cotswold Lion magazine, a biannual publication which celebrates the Cotswolds as a visitor destination, seasonal events and the uniqueness of this wonderful area.
We have a great working relationship with Neil. He has a great understanding of the history of our organisation, and our hopes for the future. He was brilliant when we rebranded in 2020. The new brand identity he worked with us to create and implement has been very well received and continues to have a positive effect.
Alana Hopkins, Communications Lead, Cotswolds National Landscape
I was asked to work on this project to promote the Cotswold Way as a destination for school field-trips. Young Cotswold Way Explorers was created to help educate KS2 children about the landscape on their doorstep. I created branding, a short animated video to use in the classroom and associated lesson plans, all looking primarily at beech woodlands and the ecosystem they support.
I designed the Cotswolds Nature Recovery Plan which looks extensively as to how we turn around the loss of wildlife. Two interactive pdfs were aimed at farmers and landowners, policy makers and individuals and communities.
A regular requirement for Cotswold National Landscape literature is the creation of cartography. This has been used on interpretation systems, to promote walks, on work for the Cotswold Way National Trail and to highlight visitor attractions in this much-loved area.