Attivo Financial Planning specialise in giving private clients advice on investments, retirement planning, tax planning and estate planning. Being truly independent means they provide unbiased and unrestricted advice based on a comprehensive and fair analysis of the market.
Attivo Group
An independent, chartered financial planning company
“Neil recently reviewed, designed and implemented our new brand. His thorough approach and attention to detail ensured that this process was delivered successfully with minimal disruption to operations. Attivo Group now has a more coherent brand which has helped refresh client communications.”
Stephen Harper
Chief Executive, Attivo Group
The Brand
The brief was to review all corporate assets and refresh an existing brand to create more consistency across all parts of the group. New logotypes were created which focussed on the use of a contemporary font and bespoke ligature.
Brand Guidelines
A comprehensive set of brand guidelines were written to ensure coherency across all parts of the group. The financial services sector is heavily regulated and prone to the introduction of new legislation. This was a big consideration when creating guidelines to enable successful implementation.
Marketing collateral
Following a soft launch, a wide variety of marketing collateral was created to reinforce the new brand to existing and prospective clients. These included a new corporate brochure, website and graphics within their Cheltenham head office.
